In Today’s Cyberpunk 2077 video we’re looking at all the Ads and advertisements in Cyberpunk 2077 + Night City and explaining what they are and what they mean.
From Cyberpunk 2077’s logos to vendors to all those stereotypical larger than life full scale building ads and advertisements that the Cyberpunk genre is known for.
The 48 minute gameplay demo had an incredible amount of ads you may have missed so lets go through them and point some of the obvious and well-hidden ones.
Starting off in the Scav lair we can see some boxes with the Logo for DTR. Now DTR is a shipping conglomerate in Night City and you frequent see them all over the place, mostly on boxes and small adverts.
As we carry Sandra Dorsett onto the Balcony for Trauma Team to rush to her aid, we see an open complex with some of our first ads and logos.
First we have Kiroshi. Now Kiroshi is a Japanese cyberoptic manufacturer in Night City. This is the company that makes V’s optical scanner, and whose actual Logo can be seen in the O in Kiroshi. Next we have Riot which is a Night Club or bar in Night City. We know this because of this gameplay demo screenshot. lIn this screenshot there is a poster for Riot referencing Lights music, dancing and partying non stop. We also see Below Deck, which we will explain later in the video.
Next we have Turbo which is most likely a reference to Supercars. This has similar lettering to the V Tech Quadra logo on Jackies super car later in the demo, so this could be a car parts store or even a dealership of sorts. We have Fuyutsuki and Hometown deli which are both as you can imagine, restaurants in Night City. Fuyustuki is most definitely japanese.
We see a sign that says “POD” on it as well which could be a reference to these Japanese Pods that they have in densely populated cities for people to rest and relax in.
A little later in this sequence we see a peep show sign, which is a form of strip tease where the stripper is behind a window.
Next we have V’s apartment. Now on the table we see Stanley Media as the Radio station being played, and 2 more curious things. We see the Vodka on the table, whose logo seems eerily similar to Cyberpunk game of 2017 Observer. Take a look at the covers and let me know what you think. We also see a take away bag from Tom’s diner, which is an old school diner, we walk through later on in the demo.
As V opens the blinds of her apartment buildings windows, we see the city and the boisterous ads the cyberpunk genre and cyberpunk 2077 is known for. Devon strikes me as a prostitution service or a sex cyborg. The ad features a woman with 3 mouths and a white substance dripping out.
Now under it is says 3 mouths 1 desire the Sasha devon experience. Maybe this is a famous prostiture or joygirl in Night City known for her 3 mouths. Next up we a Plug in Now advertisement. Now if you guys have been paying attention to the world of cyberpunk 2077 this should look familiar.
The silhouette is of a netrunner seen in this concept art piece for the E3 trailer. Plug in now is in reference to Netrunner components, which could mean this ad is obviously for netrunner gear including netrunner chairs and interface plugs. Up next we have the Sky is the Limit. Now this ad is hard to see here, but later on we see that it says Orbital air on the bottom right corner. This is a megacorporation based in Africa that sends cargo and passengers to space. This most likely means we will be visiting space at some point in the game.
We see second amendment on the tall building, which we now as a weapons vendor in night City. In your own personal building, Wilson runs the 2nd amendment which features a weapon menu. 2nd Amendments are seen frequently through Night City.
Nicola Soda’s “Feel the Chemistry” slogan can be seen here as well. Nicola soda is a drink which will most likely act as a healing agent in the game, and V interacts with a Nicola ad that shows her exactly where to purchase the drink. This is going to be standard in Night City with more interactive ads, showing you exactly where to purchase the product.
Brookyln barista Mac n cheezus AOBA are most likely restaurants and coffee shops, and Spunky monkey is a again a drink.
We’ll skip some of the other ads in the back as we will see them later, but more clearly.
As we step into V’s weapons bunker we see a magazine which shows us an Arasaka Smart Rifle similar to the Type 41 we see later in the demo. We also see a magazine under the desk with a another super car, which can be seen more clearly in this Cyberpunk 2077 Screenshot and really does look like a white Audi R8.
As we spin around and see the Samurai poster, we also see that Broseph beers is a sponsor.
